The Design
The Ask:
The goal was to Engage students with laptop stickers and study abroad opportunities.
The Approach:
Step #1: Lay the Groundwork
UF needed to grow excitement for the UF MAMC (Master of Art and Mass Communication) program and for a study abroad program. I consulted with UF faculty on the types of classes students would participate in abroad which was mostly digital in nature for the College of Journalism and Communication. I then spoke with UF MAMC students and faculty to discover what made them passionate about MAMC program and what they would want to showcase to others.
Step #2: Design
Next, I used illustrator to create logos for the study abroad program which touched on the digital classes with a worldly experience. I also created stickers showcasing the pride that these students wanted to wear proudly for being an MAMC student.
The Results:
These stickers were worn with pride be UF MAMC students and the logos were used on a study abroad program.
