RoofCrafters
Superior Roofing You Can Rely On
In 2022, RoofCrafters wanted a new calculator tool on their website. They discovered that users wanted to self-qualify themselves as a potential customer by receiving a transparent estimate before calling RoofCrafters.
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I was a big contributor in:
WEBSITE DESIGN
Goal: They wanted to help users by answering the pressing questions: "But, how much will it cost?"
Background: We worked with RoofCrafters to curate a list of common factors that influence pricing. Once we identified these, we considered the order in which users should be asked questions.
Action: We created a wireframe and a mockup of the tool with questions and potential answers a user could input. We also brainstormed what additional information could help user make decisions/choices right for them. For instance, showing an image of a type of material can help a user find their preferred taste via a tooltip.
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Results: By providing this tool to users, they get answers to their most pressing question: "But, what does it cost me?" They pre-qualify themselves as they make selections and decide if they are a good fit. This ultimately saved time for the sales team, provided quality inquiries, and led to happy users who thanked RoofCrafters for price transparency.
