University of Florida
It’s Great to be a Florida Gator
In 2018, UF's CJC MAMC wanted to promote and grow excitement for their master's program.
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I was a big contributor in:
PRINT DESIGN
Goal: to clarify the complexities of a Master's Program with handouts and informational packets. Then, to help grow excitement for the program.
Background: UF needed to grow excitement for the UF MAMC (Master of Art and Mass Communication) program. I consulted with UF faculty on the types of classes students would participate in. I then spoke with UF MAMC students to learn what information was most important in them making their decision to enroll.
Action: I used InDesign to create informative digital packets and printed handouts explaining each program.
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Results: The info packets and handouts helped inform prospects of each program's goal, cost, etc. This also gave faculty members a great resource to pass on to curious students. The stickers grew excitement in the current students who now could recommend the program to others with ease.
LOGO DESIGN
These logos were created for the study abroad program. They showcased the digital classes a student would enjoy with a worldly experience.
